Logo design, helping to spread good practice

After many iterations, ta-daaahhh, it's the new logo for a 'Together Champion' an internal staff member who promotes a way of working and set of values within the organisation called Cafcass. 

It's usually a Family Court Advisor (FCA) who is attached to Cafcass, who liaises between the family and the family courts during court proceedings.

A few of the iterations here:

Logo Design, Family Hub site, East London

Had a panicked call recently from a client who need a logo design, pronto! So after a rapid exchange of listening and squiggly sketches I came up with a couple of options, and the final image was chosen, (very quickly!) and is now being used on signage out in the eastern fringes of London.

Illustrations to enhance communication

I was asked to do these images for an organisation that is very child-focussed, and to link each priority to a scenario, in order to make each one more memorable.

This is an iterative process and so these images will be developed further with input from staff and management.

 

Anatomy of a logo design

I was asked to create a logo for a local authority department, (which is the top image below). The cohort wanted to spread the word about what they do and feel that they had an identity they could amplify.

In case you're interested about process, I have also shown the iterations that went on to get to the final design, kicking off with the notes from the initial briefing call, through various colour waves in response to group feedback. 

It was truly a co-designed job in action!

 

Camden Conversations

This project was commissioned by Camden Council to share their story of developing a specific service, and to promote it more widely to central government and within academia. I really enjoyed this project but never blogged about it at the time so putting it up here now.

The story was told through the storyboard below, I also used all the various faces to create a logo that had multiple combinations.

The brief was to represent values of equality and an adult to adult relationship, and also represent the diverse mix of people who inhabit Camden. I used the overlapping speech bubble as a symbol of the overlapping wishes of both sides - this is especially obvious in the last image below!

FLARE logo design

I was asked by a London local authority to create a logo for a parenting group that comes together to discuss ways of safeguarding children in southeast London. They are looking to expand and wanted a visual identity to help with that.

The local group name is FLARE and they wanted to reflect the friendly and inclusive nature of the group in their logo, and also welcome fathers and people from all backgrounds.

Process for logo designs: I have a briefing call with the client/s, and as it was in January 2022 this was done over Zoom. My questions focussed on the aims of the group and how they wanted to be depicted and what they wanted to amplify. 

I usually sketch and share ideas while we speak to help with the process. Then I go away and have a think, add colour and then share and wait for client feedback.

Depending on the feedback I iterate once further if needed, or else move on to drawing up the final design.

This time was a straightforward process and went from this little sketch, on to the coloured version below, and then to the final version above.