Community Campaign Logo

I was asked to help with a local community issue, so I came up with this logo to help with their campaign.

They had an awful lot of money to raise in order to buy the building that housed the market, so I wish them every success!

Anatomy of a logo design

I was asked to create a logo for a local authority department, (which is the top image below). The cohort wanted to spread the word about what they do and feel that they had an identity they could amplify.

In case you're interested about process, I have also shown the iterations that went on to get to the final design, kicking off with the notes from the initial briefing call, through various colour waves in response to group feedback. 

It was truly a co-designed job in action!

 

Camden Conversations

This project was commissioned by Camden Council to share their story of developing a specific service, and to promote it more widely to central government and within academia. I really enjoyed this project but never blogged about it at the time so putting it up here now.

The story was told through the storyboard below, I also used all the various faces to create a logo that had multiple combinations.

The brief was to represent values of equality and an adult to adult relationship, and also represent the diverse mix of people who inhabit Camden. I used the overlapping speech bubble as a symbol of the overlapping wishes of both sides - this is especially obvious in the last image below!

Logo for Genetics study in Pakistan

I was asked by a joint group of geneticists based in UCL London and psychiatrists from the University of Peshawar, Pakistan to come up with a logo  for their ongoing study of the influence of genetics on the local population's mental health.

This final logo design incorporates the flag of Pakistan, the role of psychology and genetics and its roots in studying the local population. 

In Peshawar they will have had a large influx of people fleeing war and extreme poverty, as it's very close to the afghan border.

There were numerous iterations before we came to an agreement on the final image!

Thanks to Karoline Kuchenbaecker and Maria Valkovskaya from University College London for liaising with the team in Pakistan - we got there in the end! 

Logo for Genetics Scientists, UCL

Before Christmas I was asked to create a logo to represent a science group called: Diversity in Genetics. 

The logo is heavily influenced by the charts that are produced to display the results of genetic studies, they create quite a pretty 'pointilliste' pattern of dotted colours. I tried to echo this in the final design: