Monday 23 May 2022

Anatomy of a logo design

I was asked to create a logo for a local authority department, (which is the top image below). The cohort wanted to spread the word about what they do and feel that they had an identity they could amplify.

In case you're interested about process, I have also shown the iterations that went on to get to the final design, kicking off with the notes from the initial briefing call, through various colour waves in response to group feedback. 

It was truly a co-designed job in action!




 

No comments: