Violence Reduction Unit, London UK

I worked on an event held by the Violence Reduction Unit (VRU) in London, quite a long time ago at the mayor's office. I was told that they wanted to use the images I created at the live event for a poster, and now I've seen the poster, twice in one week! 

So I thought I'd show it up 'in the wild'. This one was outside a primary school in southeast London.

The reason 'Why Talk Matters' is because it has the potential to help young people before they end up in dangerous situations, and this campaign is focussing on the very young, because gangs are targeting the young and the vulnerable.