Monday, 8 May 2017

Anatomy of an NHS poster

I'm showing this as an example of how the creative process becomes more of a collaboration when there is the time and energy to do it!

This story stared in February when I was asked to draw an image as part of this inaugural award:

I started sketching out ideas from a written and spoken brief. The theme of 'patient as partner' was very much central to the winning team's working methods. 

 After further conversations about the sketch, I then work it up into a more 'understandable' version, using the idea of the marathon and three peaks as part of the journey as well as various touch points throughout the patient journey, as well as the two converging paths of hospital staff and patients:

We then discussed this further, the team discussed it both internally and then also showed it to patients to get their input. This was integral to their project which is all about patient participation. Quite a lot was removed and colour was added, there were logos that needed space and certain images were replaced.

After this feedback had been digested, a final version was created, and tweaked, and this was the end result:

The A3 poster and A5 flyers will now be used to spread the word about the efficacy of the 'Prepare for Surgery' project and the positive outcomes for patients as a result of them being fully involved in their cancer treatment.

I was very glad to have been able to work on such a meaningful and worthwhile project. Thanks to Eleanor Beer for the referral and to Rachel Matthews at Imperial College and the Prepare team at St Mary's Hospital, London.

For more on the project please watch this short film:

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