Drawings for Edinburgh University's MBA

Some more drawings for an online marketing course for Edinburgh Uni, this part is all about the use of unique selling points (USP's) in this case Elvis and Kresse's amazing bags made from London Fire Brigade's recycled fire hoses.

Also the clever use of repackaging and moving with the times that Heinz has continued to do, in order to keep selling ketchup:

Although I'm more into mustard now, after drawing all those bottles :)